Chambord Has a New Look, and a Vodka too
I was sitting at the long Carrara marble bar of the Lake Chalet looking out at Lake Merritt and the rows of liquor bottle on the back bar. I saw lot of familiar bottles, but noticed that the familiar round Chambord bottle had changed. And Chambord, the venerable black raspberry liqueur has a new sibling — a flavored vodka The bottle has lost its crown, it’s replaced with a crown medallion on front. The top of the cap and the bottle have a new flower with four pointed petals, like a play on the French design called a quatrefoil. Chambord has a new look that stars the quatrefoil, a four-pointed floral motif. Quatrefoils are popular motifs on churches in France, England and especially Italy. But the most familiar example of the quatrefoil is on the iconic Louis Vuitton logo created in 1896. One thing that hasn’t changed is the distinctive and deep…
October 2, 2010